WHAT IS A BRANDED RESIDENCE?
Branded residences are born out of a collaboration between developers and well-established brands. This collaboration includes both the design and management of the properties. In essence, developers are allowed to promote and sell these properties using the brand’s easily-recognized trademark, and in return, the brands receive royalty fees. What sets branded residences apart from other non-branded residences in UAE is that the brand often supervises and maintains the properties affiliated with their brand. Hence branded residences tend to offer a higher and more luxurious standard of services and amenities.
FORMS OF BRANDED RESIDENCES
- Residential units within hotels.
- Residential developments next to hotels.
- Stand-alone residential developments.
- Residential developments under hotel management.
As the global investment landscape evolves, smart investors are seeking new opportunities and Ras Al Khaimah (RAK) is quickly emerging as a destination of choice. With its strategic location, favorable business environment and diverse investment sectors, RAK offers compelling advantages for investors seeking to maximize their returns. This is where the advent of Branded Residences is alluring the global investors to invest in the Northern Emirates of UAE especially Ras Al Khaimah. The announcement of Wynn Casino Resort further strengthens the interest of world-renowned brands to collaborate with developers in RAK Real Estate Industry. Global Luxury Brands like Missoni, Aston Martin, Elie Saab, Nikki Beach, Babolex have already marked their presence through various off-plan projects coming up in Marjan Island in Ras Al Khaimah. Not to forget industry giants like Emmar Address, JW Mariott, DAMAC, ALDAR are all set to redefine the real estate market in RAK by offering different forms of Branded Residences.
Ras Al Khaimah aims to offer tremendous potential for the luxury residential, hospitality and tourism industry, carried by a healthy economy and consistent ‘A range’ ratings by agencies such as Fitch and S&P. The emirate’s unique, low-risk financial landscape allows investors to take comfort in a stable and long-term growth environment that offers attractive returns. Over the years, collaborative efforts between the real estate and tourism sectors in RAK have seen the emirate carve out a unique value proposition in the UAE — a destination located less than an hour away from one of the world’s most recognized business hubs, and under four hours’ flying time of one-third of the world’s population. Cumulatively it makes it a viable and attractive option for business and inward investment.
Why Invest in Branded Residences?
As a result of the association with an established brand, as well as the outstanding quality of facilities offered, branded residences are priced higher than non-branded ones. Furthermore, due to the brand’s supervision, branded residences also provide top-notch finishings and service. All this makes it easy to understand why branded residences offer higher capital appreciation than their non-branded counterparts.
Investors in branded residences enjoy several tangible and intangible advantages:
- Luxury living spaces with superior quality finishings and management
- Greater capital appreciation
- International Brand Heritage
- Intrinsic Brand Value
- Higher returns on rentals
- Convenient for short-term rentals.
People buy branded residences for the luxury and convenience of having hotel services like cleaning, help from a concierge, room service and spa bookings right in their own homes. These places offer a mix of high-end living with the comfort and privacy of home. The more exclusive branded residences might also offer beauty treatments, private dining, access to golf courses, and dining at Michelin-starred restaurants, making them stand out as top-tier living spaces.
In conclusion, the allure of branded residences as an investment opportunity in RAK lies in their promise of prestige, exclusivity, and potential for lucrative returns!